Video Planning

Prolifik has a time-tested process for making and strategically implementing videos

The process of producing an exceptional video begins with proper planning. Whether it be a feature film or a three-minute testimonial, if a video is not correctly planned, it's doomed to fail from the start. At Prolifik, we have a time-tested process for making and strategically implementing videos. Relying on multiple in-house departments, we plan and craft each video, starting from the planning and development stage and eventually ending with your video being used in the most calculated way possible to earn you qualified leads.

We’ve been doing this for a while. We’ve created video campaigns that have doubled businesses in as little as a year. We’ve created campaigns that have run annually, producing success each year. After years of honing our process, we’ve been able to identify the steps of a fruitful video planning method.

Video Planning & Video Strategy

Video Strategy

Our main objective when planning your video strategy is telling your story, however, if there’s no strategy, then there’s really no point to making a video in the first place.
Video Planning Content Planning

Content Planning

The only way a video campaign can be successful is if the content is compelling. The importance of strategically crafting locations, scripts, and set designs cannot be overstated.
Video Planning Campaign Planning

Campaign Planning

In order to make sure your video campaign is successful, time and money need to be invested. If your target audience isn’t going to see and enjoy your content, then the entire production process was a waste of time.
Video Planning_Video Brand Guidelines

Video Brand Guidelines

Chances are, you’ve already developed some sort of a brand. The videos that you use to promote your company should maintain a certain level of continuity in order to maintain the consistency of that brand.