How to Connect Content & Data and Why it Matters

When people think content, they often think creative. In reality, the best content marketing comes from a blend of both creativity and data, hence our tagline “Creativity with Results.” Without the ability to sift through data and find connections, relationships, and community segments, how can you provide adequate personalized marketing to clients? Lots of professionals in the marketing industry tend to get lost in their content marketing strategy, ignoring the data side of the equation. Both data driven marketing and content marketing are crucial to be successful in the digital world, especially when it comes to personalizing content. 

The purpose of content marketing is to not only attract, but also retain customers by creating relevant content that is both consistent and valuable, in hopes of changing or improving consumer behavior. To do this successfully, a strong relationship between data and content must be present. Connecting these two integral pieces can provide many benefits such as: 

  1. Better understanding your audience:

    In the digital marketing world, you can use both disciplines to grasp a better understanding of your target audience. Doing so helps you harness information to determine specifics in terms of customer needs, wants, preferences, and characteristics. Gathering this data allows you to tailor your content marketing strategy to create appropriate content for clients. Your team can provide more relevant and compelling blog posts, social media, etc, to drive more interest to your content campaign.

  2. Improvement and feedback:

    If done properly, your content and data teams can supply one another with a steady flow of information. While your content team monitors customer interactions, commentary, and feedback, the data analytics team can review and track leads. The connection of the two helps your marketing strategy adjust to meet the changing needs of the consumer market. Both teams can work with one another to improve and customize their own approach.

  3. Measure, analyze, and create:

    Without diving into the data side of digital marketing, there is no way to deliver customized, specific content. Using data allows you to alter the direction of your content, experimenting with different tactics until you find one that makes a measurable difference. Prioritizing data is a great way to gain helpful insight on your content’s performance; it helps you figure out what needs to be kept and what needs adjustment. 

Prolifik Marketing attributes a large portion of success to creating an optimal relationship between data and content. Visit our website to learn more about our marketing strategies. 

Lydia Sloan