How Brand Storytelling Through Video Connects with Consumers
One of the biggest struggles your business might face is communicating your brand. This goes beyond simply what products and services are offered and gets more to the core values and benefits that a business can provide to consumers. Unfortunately, these abstract concepts can be difficult to convey to consumers who are being hit left and right with so much information from an insane amount of brands competing for their attention.
So, how do you tell consumers why they should choose you?
Brand storytelling is your solution, but it’s easier said than done. The goal of brand storytelling is to create compelling content that cuts through the noise to share your “why” and the heart of your business. The focus is on your values, how you benefit consumers and your commitment to your product/service rooted in why you started your business and how you conduct your business. Brand storytelling is not about what you do, but how and why you do it. This is what will matter to your customers when they are making a purchasing decision.
There are many ways to go about brand storytelling; however, there is one way that we support and praise above all the rest: video. We aren’t just biased in saying that video marketing is the best type of digital marketing you can implement right now. It’s proven that you actually set your business up for greater success when using video content across your website, social channels and even email marketing campaigns.
Video ads from brands on social media are the #1 way consumers have found out about brands, even beating out recommendations from friends and family. (Animoto) This shows how video can serve to grab attention and attract potential new customers. Furthermore, viewers retain 95% of a message when they watch is in a video (Insivia) and organic Facebook engagement is highest on posts with videos (13.9%) (Locowise). Using video content conveys your “why” through brand storytelling in a way that sticks with consumers and encourages engagement as they start to feel like they know you and your business due to the more personal connection a video can provide.
The old adage “a picture’s worth a thousand words” still holds true over text-based communication, but a high-quality brand video is probably worth ten thousand words compared to text and images. Videos not only grab attention and share your message, but they convert. In two separate surveys, it was found that 64% of consumers make a purchase after watching branded social videos (tubularinsights) and 84% of consumers were convinced to buy a product or service after watching a brand’s video (Neil Patel).
If you’re looking to connect with consumers and get the most out of your marketing dollars, let us help you add brand storytelling through video to your marketing plan. The return will be so worth it.
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