Why Video Is Worth The Investment
Cost is the biggest reason we hear businesses say no to adding video to their digital marketing strategy. We won’t lie to you - video is a big expense. It’s definitely an investment, but it’s an investment that will return more in the long-run than many other marketing strategies. Check out these reasons why video is worth its price tag:
The Wow Factor
Video is attention grabbing. When people see motion or hear sound, they automatically focus more on that content than text or still images. If the content of your video is good and the production value is high, you’re more likely to retain their attention to deliver your message. It can be difficult to stop the scroll and cut through the noise, but video puts you at a greater likelihood of attracting and keeping people’s attention so that you can promote your business.
Social Media Platforms Reward Quality Content
One of the lesser known video marketing tip that we share with our clients is that social media platforms actually reward good content. Video garners better engagement, and as a result, social media platforms will increase the number of people they serve your post to if people are positively responding to it in the first few hours after posting. This holds true for ads as well. In fact, video also costs less to run as an ad because of its high-quality nature. This means that your advertising dollars spread further and last longer as a result. In order to put your messaging in the best position to be shared with others on social, video content marketing maximizes your opportunities.
When you pay for video projects, if you’re working with the right team, you will receive more than just one video from your investment. Oftentimes, when our clients decide to hire us to film brand videos or interview-style videos, we can deliver them with anywhere from 5-15 videos that they have in their content bank to use how they wish. Footage can be cut in many different ways with varied focus and messaging to share different aspects of your business. This content can be used on social media, advertising, your website, email blasts, etc. The best part is, that if done right, you won’t have to re-shoot your videos for a very long time. All the while, you can recycle and refresh the videos as you continue to reap the benefits of your investment.
Closing the Deal
Finally, video can actually help increase your conversions and sales. According to Smart Insights, video marketers get 66% more qualified leads every year than non-video marketers. And from Social Media Today, including video on a landing page can increase conversions by 80%. Video helps a potential buyer see a product in action, see what it might be like to use your business’s services, or understand your business’s values that extend beyond what you offer consumers. It’s this relational aspect that video brings to the table that can truly help you close the deal and get the return you are looking for on your investment.
If you’re sold on video and want to hit the ground running or even if you still have a few hesitations, we are happy to help. Fill out the form below, and a team member in our video department will be in touch to talk further about your project.