The Future of Marketing: What’s Video’s Role?

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The current marketing landscape is very different from what it was a few years ago. Print ads and billboards are no longer enough to boost awareness and traffic for your business. Digital marketing has sky-rocketed to the top of business strategies, and the increasing need for creative, innovative and attention-grabbing content has left businesses searching for a way to stand out. Video marketing rose to the occasion and has grown into a powerful marketing tool.

Video content marketing provides consumers with a dynamic visual that immediately grabs attention. Video content also garners more engagement and action from your audiences. Businesses and marketers who started video marketing before it became so popular reaped the rewards, and now it’s starting to become a more common strategy. With 87% of online marketers using video, it’s becoming harder to stand out even when using video.

So, how do you stand out and separate yourself from the competition? Our biggest piece of advice regarding video marketing is to invest in high quality video content from the start. While video content is the best performing media type, not all video is good video. Don’t just try to shoot something on your iPhone and upload it straight to Facebook. Hire a crew that can tell your story in a compelling way with smooth and varied shots, impactful messaging and unbeatable quality.

Make sure that you can use your video for years to come. Quality video can run a high price tag depending on the production needs, but if done right, you can reap the rewards beyond your initial investment. One well-produced video can get your business several smaller videos to run on your website, social media accounts and as advertisements. From the advertising side, video is less expensive to run and receives better results. Videos will eventually need updating, but they can last you a while in your content bank if they are top-quality from the start.

Video isn’t going anywhere. In fact, it’s only going to continue to grow and be added to your competitors’ marketing plans. Don’t wait to add it to yours. The future of marketing is full of video, and the best way to make the most of it is to start today.


To learn more about how Prolifik Marketing can help you with all of your video needs, fill out the form below!

Lydia Sloan