Tips to Building or Redesigning a Website:

If you are looking to build your own website for your company, there are many important factors to consider and complete as you begin the build or redesign process. So, if you are asking how to build a website, here are some key factors to keep in mind:

  1. Set goals- Setting goals might sound like a simple task, but it is quite an important one. In order for your new website or redesign to be impactful and effective, you need to determine what your goals are in creating or updating the website. Ask yourself questions like “Does the top bar navigation need to change?” “Are my sales or leads decreasing?” “Is any part of the current website confusing to viewers? How can we make the new site more user-friendly?” Asking these basic questions will help you determine your goals and the best way to accomplish them.

  2. Review old website- When developing a new website or a redesigning a current one, it can be easy to want to just copy and paste everything from the old site to the new site. However, it is crucial to sift through the content from your previous website to determine what information is still relevant and valuable as well as which information needs to be updated or removed altogether.

  3. Keep it simple- A new website does not always mean it has to be complex with all of the latest bells and whistles. In fact, it can be more effective to keep your website simple, so users can navigate through it easily. Creating or redesigning your website to be efficient and simple for your users is often more effective than a website that is overloaded with cool features.

  4. Create a clear call to action- A main goal in creating a website or redesigning your website is to increase leads or sales, and creating a clear call to action on each page is extremely important in order to do this. Creating a user experience that is seamless will lead to more sales or forms filled out in the long run. Adding a landing page to each page on your website can significantly improve your leads and traffic on your website.

  5. Use updated keywords- Having accurate and good keywords on your website can significantly increase the search engine optimization for your company. This means that as you add more updated keywords to your website, it will appear higher in the rankings on Google, thus increasing your brand awareness and traffic on your website.

  6. Share the company’s story - Everyone enjoys knowing the “why” behind why people do what they do. Sharing this on your company’s website is a good way to make your company more personal, and it can encourage people to buy into not only what your company does but also in who your company is. Add an “About Us” page or “Meet the Team” page to share more about who the company is and what they believe in.

  7. Allow for criticism from other sources- Let fresh eyes read through the content on your website as well as navigate through it to see if there are any grammatical errors, broken links or user-issues. Although you might think your design looks perfect, getting a second set of eyes to analyze it offers insight to necessary changes that you might not have considered before.

  8. Personalize your website- Make sure that the style of your website is consistent with your company’s brand. This means in both the colors used on the website, as well as the overall template and style of the website. Stick with the colors of your logo or brand to maintain fluidity with your brand on your website.

  9. Write blogs- Blogs are a really important feature on a website because they are a cheap and easy way to drive traffic to your website. Blogs provide relevant news or information to your website that customers want to read or learn about. Specifically addressing current trends or how to solve a problem can be effective in reaching people and generating more traffic to your website.

  10. Make sure website is also mobile-friendly- In order for your website to be the most effective, it needs to be mobile-friendly. In this day and age, most viewers will visit your site on their mobile devices, which means that your website needs to be easy to use and view on both a mobile device as well as on a desktop. Making your website mobile-friendly will create a positive experience for viewers.

Web DevelopmentLydia Sloan