Why Should You Invest in Content Marketing

First off, let’s talk about what content marketing really is. The Content Marketing Institute defines it best, “Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

In other words, content marketing revolves around creating high-quality content in the form of articles, infographics, e-newsletters, events, videos, images, etc. that provide value and therefore help your business build relationships with your potential clients. The end game? Content marketing helps to nurture relationships with your audience which leads them to purchase your amazing products and services. A good example? This cool infographic we’ve created for you! We designed it with care to provide you with a bite-sized piece of information that we think is valuable to your business.

Let’s look at the stats. Research conducted by the Custom Content Council shows that 90% of consumers find content useful and 78% feel that organizations who provide it are interested in building positive relationships with them. These are statistics you cannot ignore! Ok, so at this point you’re probably thinking, “All that fancy stuff is for big brands, I’m a small business, plus I probably can’t afford it”. The truth is, your business can’t afford not to implement content marketing. These days the online competition is big and if you want to really stand out you have to get your head in the game and differentiate yourself by providing value and connecting with your fans online.

So, now that we’ve spilled the beans it’s your turn to share your thoughts. Don’t be afraid to join the conversation in the comments below and include any questions you may have, we’ll be happy to answer those for you (maybe we’ll even create another mini-infographic).

MarketingLydia Sloan