Jesse's path to the world of digital marketing is a winding one for certain. One could equate it to a recipe of sorts...take 3-4 years of sales and accounting, mix it with 5 years as a professional chef and combine that with another 5 years as the GM of a special event company, then top it off with a couple of years of operating an organic farm...and voilà! A marketing gig??? Ok, so that may not be a very traditional path into marketing, but each of those experiences is relevant to his current role. There are customer service and lead generation in sales, profits and losses in accounting, a creative process in cooking and writing menus, building and managing teams as a GM, and the details in picking aphids off the tomato leaves. How's that for being well rounded?