What is Inbound?
Inbound marketing is centered around the customer. It's the process of using unique marketing tactics to bring the buyer to you. Inbound marketing focuses on content, blogs, SEO and social media to attract leads and build relationships and trust.
Why we use it
At Prolifik, we utilize the inbound marketing strategy to engage with customers that would already be interested in purchasing your product. For example, as opposed to casting a giant net into the ocean and hoping you catch at least one or two fish, we use a specific lure to attract the right kind of fish. Simply put, inbound marketing brings the customer to you instead of the traditional form of marketing which involves you chasing them.