all the research is done and the brand-driven message we’re trying to send is developed, our team is tasked with figuring out how to bring it to life. This decision largely depends on the brand of the client in question. We’ve developed heart-warming, dramatic, very heavy videos, and then the next day turned around and shot a video of a guy in a chicken suit. Each idea is handcrafted and form fitted for the client. We don’t cut corners and we don’t take shortcuts. When it comes to deciding how to bring your story to life, we start at the drawing board and don’t stop until we’ve created a video that we are confident will succeed.