Your company's brand is one of the most important details to master before promoting it. At Prolifik Marketing, we place an emphasis on this because it is what sets you apart from your competitors. Many think of a name as being the brand. What they don’t understand is that it’s not good enough. A brand is not only your name — it’s a logo, products, uniforms, website, advertisements and any collateral you bring in front of your customers.

Are you a trustworthy company? Do you pride yourself on quality products? Your customers should be able to tell by your brand. Anything and everything you want your customers to know about you should be obvious in how you portray yourself, which is your brand!

For example, if you use only black and white photographs on your website, this tells customers you are on the serious, yet artistic side. If you use illustration in your collateral, it can show more instructional yet playful emotion. You want to leave a lasting impression with your customers and show how they can relate to you. This is achieved by your brand!

Making sure all of these elements work together to form a cohesive message is key. Simple is always better. Show your clients who you are and what you do in every facet of your business by creating brand standards and sticking to them.