When managing social media accounts for clients, it is important to use the right platform to maximize your reach and relevance. Here are some performance measures for social media to help you when posting for a client:
1. Organic social media posts
Although Facebook is creating a new algorithm to filter posts and make it more difficult for viewers to see organic posts, organic social media posting still has many benefits. The key to creating organic content is to make it relevant and useful. With social media platforms getting more and more traffic, your posts have to stick out in order for them to perform well, so it is important to create content that the viewer will want to look at or learn from.
2. Create a social media content strategy
Making a plan of action keeps you and your client both aware of what is expected of you as an agency. A social media content strategy gives you a specific and detailed summary of all of the content and information you are to post on a weekly or monthly basis. It keeps you and your client on the same page and allows you to manage your posts.
3. Make employees brand ambassadors
Employees are great for many reasons, but one of these includes that they are able to promote your clients’ brands and be ambassadors for them, as they are the brains and creatives behind all that you create for those clients. This can help boost your social media relevance and presence for your clients.
4. Know which social media platforms to utilize
In order to know which social media platform will be the most effective for your client, you have to first learn who the audience is. You want to target the right audience to gain reach and traffic to your client. Understanding and researching the demographics of different social media platforms makes a huge difference in the level of activity you will receive on your clients’ posts.
5. Create relevant and useful content
This might seem obvious, but making posts that teach someone something or engage them to take an action is more effective than just creating a post that a social media user will scroll right past. Research what your clients’ particular audience is interested in and develop content around those ideas to make sure that quality content is being posted.
6. Monitor strategies
On a monthly basis, it is important to determine how well your content strategy worked to achieve the goals you set. Look at your strategy and evaluate what went well and what could use improvement. Edit your strategy accordingly and prepare for the next month.