If you want your business (or personal brand) to be relevant on Facebook, video is essential. Video sharing on Facebook has more than doubled in the past year. By 2017, video content will represent 74% of all internet traffic (source).
Simply said, Facebook videos are a big deal.
By posting videos on Facebook, you are giving your brand greater exposure, increasing your social engagement, and encouraging more conversions. Video is powerful and effective...when used correctly to its full capacity.
Earlier this month, Facebook revealed a video captioning tool. This captioning tool automatically generates captions for you, and you’re able to edit them in real time inside Facebook.
Okay, cool. What’s the big deal?
This tool is not only a huge time saver for those of us who have manually captioned videos, but it could also have a huge impact on your video engagement. About 85% of videos on Facebook are watched on mute. We want to be entertained, but we want it to be convenient for us. The fact of the matter is, if you aren’t captioning your videos, the majority of your Facebook fans are just scrolling past the video you worked so hard to capture their attention with.
So if you want to stay ahead of the game and keep your consumers engaged, consider shooting a video. Here are a couple of tips to point you in the right direction:
Make sure your content is visually compelling
Visually compelling enough for users to watch your video without sound
Create videos with a specific goal in mind
For each campaign, call to action, and conversion goal, make a separate video
Capture specific audiences
If your brand appeals to different demographics, make videos that engage each one
Bite-size versus bulky
Our attention spans are too short to watch 20 minute Facebook videos. Make your videos short and sweet.